Post-Graduate Materials:
1. Questionnaire re your business goals and
website
2. Marketing: Posting Flyers, Giving Talks, Internet Marketing
101
3. The eBook "The Garden Diet - Why, How and What to eat Raw"
4.
Interview questions for article about you
5. Press Releases
6. Business
Cards
7. Accepting Credit Cards on your Website
BUSINESS
QUESTIONNAIRE (all questions are optional - don't answer anything you are not
comfortable answering!)
1. Do you want us to book you to speak at health
food stores, businesses, etc....?
2. How long have you been
raw?
3. What is your raw % goal?
4. In working in raw food arena,
what do you consider your strengths will be?
5. Are you available for
phone consultations?
6. What areas, towns are you available in?
7.
Are you interested in working as a live-in raw chef/personal trainer?
8.
Are you willing to travel/tour (for example with
celebrities/musicians/executives) as personal chef/trainer?
9. Are you
interested in working in a raw food restaurant?
10. Are you interested
in working at raw food retreats?
11. How many hours a week would you like
to work in the raw food arena ideally?
12. What is your earnings goal in
this arena?
WEBSITE QUESTIONNAIRE (all questions are optional -
don't answer anything you are not comfortable answering!)
This will help
us to generate clients for you and to design a website for you. Your site can be
up to 5 pages long. We will host it free at
therawvegannetwork.com/yourname.
1. what certifications do you
plan to use? (one, two, three, or all four)
Raw Chef Certification
Raw
Personal Fitness Trainer
Raw Lifestyle Coach
Raw Nutrition
Specialist
2. which certifications would you like to list on your
website?
3. what theme (such as fitness, health, etc. and colors on the
page), would you like for your website?
4. what would you like your
website to be called. we can help brainstorm with you on this if you'd
like.
5. how would you like your website to look?
6. what would
you like to have on each of the 1 to 5 pages on your website? you can send text
or just ideas and I can write the text
7. if you want photos on your site
you can email them to me, give me a website address to take them from, or mail
them to me at TheRawVeganNetwork., 565 Red Rock Road, Wichita Falls, TX 76305
Marketing:
Marketing your Living Food Services
should be fun and easy! Here are our ideas for you!
Posting Flyers is a
great way to generate customers. Flyers are easy to make with software found in
most computer stores or online. You can post them everywhere, and leave
stacks in strategic locations.
Places to post flyers:
Health food
Stores
supermarkets
drugstores
yoga centers
spas
gyms
car
windshields in parking lots especially at grocery stores, malls,
etc...
anywhere there are bulletin boards in your community
telephone
poles
Places to leave stacks of flyers:
You can arrange to
leave a stack of flyers with the cashier at health food stores, supermarkets,
and drugstores for them to put in the bag with people's purchases. Some will do
this for you. Some will be willing to do it in exchange if you put on a talk or
event at their store, which brings customers in. Be sure to tell food stores
that this flyer will increase their organic foods sales!
Places to
hand out flyers:
businesses
chamber of
commerce
BBB
Universities
Schools
Churches
Retirement
Homes
Hospitals
Chiropractors
Acupuncturists
Giving
Talks:
All of the above are also good places to give talks at. Businesses
and especially large business offices or corporate headquarters are good
targets. If you speak at a business about "How Live Foods Can Improve Workplace
Performance and Employee/Management/Executive Wellbeing" you would also offer to
deliver live food lunches to employees who wish to sign up for this. Or you may
arrange with management for them to provide these lunches for their employees,
if they are a particularly progressive organization that would understand the
benefit to them of doing so. You can also speak to the business community in a
community center, the BBB, or the local Chamber of Commerce.
Other
Ideas for Talks:
Health Food Stores: "The Healing Power of Raw Organic
Foods"
Supermarkets: "Organic Foods For Health"
Universities:
"Understanding Live Foods", "Live Foods: Brain Foods for Maximizing the College
Experience"
Schools: "All About Food", "You are What you Eat", "Food
Fun"
Churches: "God's Diet: The Healing Power of Live Foods"
Retirement
Homes: "Feeling Good with Live Organic Food"
Hospitals: "Eating for
Health"
Chiropractors: "Raw Food 101: Benefits of Eating it
Live!"
Acupuncturists, Yoga Studios, etc....: "Raw Food For
Life"
Any of these talks can be given at a community center or at
your or someone's home. The plan can be to do a simple talk or an event that
includes raw food samples. If doing it at a health food store or supermarket,
the store may be willing to supply the ingredients for your samples.
You
can set up a taste-test at health-food stores, either stand-alone or in
conjunction with a talk/event. Have a plate of organic oranges and one of
commercial oranges and let people see if they can taste the difference. Have a
stack of your business cards and flyers for people to take.
At all the
events, have business flyers and cards available for people to take. Have a book
for people to write their names, addresses, and email addresses in if they would
like to be contacted regarding future events or to receive more
information.
Feel
free to design your own marketing plan and your own talks and
events!
Internet Marketing 101:
We do ongoing Internet
Marketing to promote our site and The Raw Vegan Network, but you may want to do
additional marketing to promote your own website. Here are some ideas:
1.
Start a newsletter: have people sign up for a newsletter at your site. Send it
weekly or monthly or periodically. This is a good way to collect a group of
contacts who are interested in your services and products
2. Create an
ebook to sell or give away online. Offer a free course on your site. This can
bring lots of traffic to your site.
3. Post regularly in raw food
bulletin boards and forums online. Include your website address in your
signature.
4. Register your site with the top search engines
5.
Post free classifieds on raw food, vegan, vegetarian, and alternative health
sites that offer such.
6. Have a links page and exchange links (text
links or banners) with other websites.
7. Write articles for other
people's newsletters and websites, and include your website address
The EBOOK, THE GARDEN DIET - WHY, HOW, AND WHAT TO EAT
RAW
Most of you probably have this already, but just incase you
don't....
www.thegardendiet.com/download.html
INTERVIEW
QUESTIONS FOR ARTICLE ABOUT YOU
I would like to submit an article about you
to your local paper in the form of an interview. If you are interested in this,
please answer the interview questions below (feel free to change my questions,
or replace with your own questions!)
1. What is the raw-vegan
diet?
2. What is it you do in the field of raw foods exactly?
3.
How did you get interested in the diet?
4. What do you eat in a day
typically?
5. How can people benefit from your services?
6. Where
can people get more information about what you do?
PRESS
RELEASES:
Publicity is like free advertising, only better. To generate
publicity you might consider sending a press release to local media, national
media via a service such as Internetwire.com, or to journalists who's email
addresses you find online.
Here is an example of a press release:
FOR IMMEDIATE
RELEASE
Ojai now Offering Live Food Delivery
5/15/03 - Raw For
Life Inc., Ojai, CA.
Raw For Life, Inc. is a service offering the delivery
of raw-vegan (live) food to homes and businesses in and around Ojai. Jinjee
Talifero is a Certified Raw Chef and Personal Fitness Trainer. "I am very
excited to be able to provide this service and share with people the healing
power of live foods" says Talifero. The raw-vegan live foods diet is becoming a
well-known popular lifestyle choice. The diet is simple, consisting of raw
fruits and vegetables and soaked nuts and seeks. There are many exciting recipes
that can be made with just these simple ingredients. Raw food restaurants are
opening up in many areas and have become quite successful. For more information
visit Jinjee's website at www.thegardendiet.com/rawforlife or contact her at
805-458-4442.
BUSINESS CARDS
Business cards are
available at http://www.vistaprint.com/ .They charge
only $3.99 for shipping. The cards are free. You get 250 business cards. It says
"Business cards are free at vistaprint.com" in very small letters on the back of
the cards.
YOUR
WEBSITE SHOPPING CART
Accepting Payments on your website (Free Shopping
Cart Included). If you would like to accept payments for consultations or
products/publications online, its a good idea to sign up for a Paypal Business
Account. It is very easy! Just click below or visit http://www.paypal.com/
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